You're in the right place.
We empower entrepreneurs to build profitable businesses so they have the financial independence to create a life they love.
Do you wish there was a magic wand you could wave over the financial side of your business that would give you more profit, more cash, and better clarity?
Well, we don't have a magic wand but we like to think we're the next best thing.
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Maybe you've tried going down the DIY route, spending hours on YouTube tutorials, or wrestling with QuickBooks on your own, only to feel even more confused and overwhelmed.
Or worse, you've hired an accounting firm that is not getting the job done or leaving you feeling even more stressed about the money side of your business.
If you’re here, chances are you’re ready to break free from that cycle and finally get the financial clarity you need to scale with confidence.
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At Pretty Penny, we understand how daunting finances can feel, especially when your expertise lies in the creative and visionary side of your business. But here’s the good news: you don’t have to navigate this journey alone. We’re here to be your trusted partner, helping you transform your financial stress into financial clarity.
We're sitting on the same side of the (virtual) table with you, presenting the information in an approachable way.
If there's one thing we've learned after working with hundreds of small businesses, it's that:
When you become an entrepreneur, you trade stability for possibility.
Let’s Make Finances Feel Less Intimidating and More Empowering
Our clients are entrepreneurs who are wildly passionate about what they do—they’re building brands, making waves in their industry, and changing lives with their products and services.
But like you, they’ve also felt the weight of managing their finances alone. They’ve been in that space where profit and expenses feel like a mystery, and tax season comes with a side of dread.
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Sound familiar?
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We get it. That’s why we’ve built Pretty Penny to be more than just another accounting service. We’re here to turn those overwhelming numbers into insights you can actually use to make better business decisions. Together, we’ll make sure you’re equipped not only to grow your business but to feel confident in every financial decision along the way.
Meet Ashley, Founder of Pretty Penny
Hey, I’m Ashley. I started Pretty Penny in 2018 with two things in mind: a passion for numbers and a desire to empower other business owners—especially women—to find financial independence and peace of mind.
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For years, I watched as talented entrepreneurs felt held back by the “money stuff,” unsure of how to make it work for their dreams. I wanted to change that. Today, Pretty Penny serves clients across the spectrum, from those looking to clean up their QuickBooks to those seeking ongoing support as they grow to seven figures and beyond.
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I’ve witnessed some incredible transformations in my clients:
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Business owners quitting their 9-5s and going full-time.
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Hiring their first employee—or their 28th.
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Doubling their revenue, year after year.
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Selling their businesses and starting new ones
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Paying off debts, investing in their dreams, and finding the freedom they once only imagined.
This journey has allowed me to be a small part of so many amazing stories, and I’m so grateful for each one.​
Meet the Pretty Penny Team
Our team is a group of skilled, dedicated accounting professionals who genuinely care about seeing our clients succeed. Each of our account managers is not only a QuickBooks ProAdvisor but also an expert in the nuances of small business finances. We pride ourselves on being approachable, responsive, and genuinely helpful in every aspect of our work.
You’re never just a number to us. When you work with Pretty Penny, you have a team that’s in your corner, cheering you on and ready to go above and beyond to ensure your financial success.
Why choose Pretty Penny?
Because we're different. We’re not the type of accountants who throw jargon at you or expect you to have all the answers. We’re on the same side of the (virtual) table as you, presenting information in an approachable way, empowering you to understand what’s happening with your money without adding extra stress to your life.
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Here’s how we’re different:
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We don’t just do the work—we teach you along the way. You’ll gain an understanding of your business finances, giving you the confidence to make decisions that align with your goals.
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We’re growth-minded, trustworthy, and proactive. Your success is our success, and we’re committed to being the partner you can lean on when it matters most.
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We’re here to simplify, streamline, and support. From QuickBooks cleanups to monthly services, we handle the details so you can focus on what you do best—running and growing your business.
Here is what our clients have to say
We could tell you all day how much we care about our clients and how dedicated we are to their growth. But our clients say it best:
We are ready to get started, are you?
Whether you’re looking for a financial partner to handle the day-to-day, someone to clean up and organize your QuickBooks, or a team that will teach you along the way, Pretty Penny is here for you. If you’re ready to ditch the overwhelm and level up your business, we’d love to be part of your journey.
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If you're ready to stop stressing and start thriving...
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